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Connectivity as productivity

Workplace from Meta and organizational datafication

Datos Bibliográficos

ID6442079
AutoresChristoffer Bagger (0000-0001-9733-168X, University of Copenhagen, autor de correspondencia)
Año2024
Volumen47
Número1
Páginas171-188
Fecha de publicación2024-09-05
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaMedia Culture & Society (JOURNAL)
Identificadores de la revistaISSN: 0163-4437 • E-ISSN: 1460-3675
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/01634437241270941
OpenAlexW4402335507
IdiomaEN
Citas recibidas1
Referencias citadas47

If social media are generally considered workplace distractions, how does Meta promote their enterprise social medium, Workplace? Analyzing Meta’s corporate communication, I explore their emphasis on “connectivity” as Workplace’s key selling point, aligning with existing research on Meta’s self-construction. Highlighting three pertinent themes in the corporate communication, I explore how Workplace is promised to (1) subsume the gray media of corporate life (2) turn companies into communities where workers share information boundlessly, even about their personal lives and (3) that these streams of communicative data are ultimately used as a datafied proxy for corporate health via Workplace. I propose that the productivity claimed to result from Workplace’s connectivity hinges on a subtle merging of personal and professional aspects in employees’ lives, which is in line with broader Silicon Valley trends and Meta’s own organizational image. I discuss the implications and limitations of these findings

Business · Economics · Organizational culture · Political science · Productivity · Proxy (statistics · Public relations · Social media · Sociology · Computer Science · Impact of Technology on Adolescents · Knowledge Management and Sharing · Public Relations and Crisis Communication

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Obras citantes distintas1
Citas por año1
Intervalo de citas2026 - 2026 (1)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 1
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