Babies are a massive money spinner
Data, reproductive labour and the commodification of pre-motherhood in fertility and pregnancy apps
Bibliographic Data
| ID | 6443360 |
|---|---|
| Authors | Josie Hamper (0000-0002-3786-0229, University of Oxford, corresponding author) |
| Year | 2024 |
| Volume | 27 |
| Issue | 10 |
| Pages | 5869-5885 |
| Publication date | 2024-07-26 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | New Media & Society (JOURNAL) |
| Journal identifiers | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14614448241262805 |
| OpenAlex | W4401034541 |
| Language | EN |
| References cited | 41 |
This article investigates how users of self-tracking apps evaluate the imperative to share intimate data. Through 42 interviews with 24 women in the United Kingdom who had used fertility and pregnancy tracking apps with the hope of giving birth to a baby in the future, this article empirically examines the lived experiences of sharing, withholding and managing intimate data. Research participants perceived their sharing of data with their apps as a transaction or payment in return for improved access to knowledge and information about fertility, pregnancy and parenthood. By critically examining the intersection of digitised reproductive labour and intensive mothering ideologies, I argue that these evaluations of data sharing as transactional were heavily influenced by a digitally intensified consumer culture of pre-motherhood
Biology · Commodification · Economics · Fertility · Population · Pregnancy · Sociology · Demography · Digital Economy and Work Transformation · Gender, Feminism, and Media · Psychology · Work-Family Balance Challenges
The cultural contradictions of motherhood
Zero Trimester
The Culture of Connectivity
Threats and thrills
The algorithmic imaginary
Making modern mothers
Doing Ethnographies
Privacy in Context
Quantified sex
A fertility app for two? Women’s perspectives on sharing conceptive fertility work with male partners
Maternal Devices”, Social Media and the Self-Management of Pregnancy, Mothering and Child Health
The mundane experience of everyday calorie trackers
Symbolic annihilation through design
Periods as powerful data
The Internet in Everyday Life
On the Meanings and Uses of Laughter in Research Interviews
Rethinking Explicit Consent and Intimate Data
Bonding work
Everyday Data Cultures
Periods for Profit and the Rise of Menstrual Surveillance
Any Advice is Welcome Isn't it
Patents, Biopolitics, and Feminisms
Catching Ovulation
BabyVeillance? Expecting Parents, Online Surveillance and the Cultural Specificity of Pregnancy Apps
Learn It, Buy It, Work It
Serial Interviews
If I'm Going to Do It, I'm Going to Do It Right
Fertile Connections
Conceiving and Investigating Motherhood
Fertility and digital technology
Reproducing "rhetrickery" in online fertility marketing
| Highly cited | No |
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