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Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Bibliographic Data

ID6443513
AuthorsEmma Beuckels (0000-0002-5799-3475, Ghent University, corresponding author), Liselot Hudders (0000-0002-9585-7175, Ghent University), Ini Vanwesenbeeck (0000-0001-6368-1120, Tilburg University), Elisabeth Van Den Abeele (0000-0002-3231-7657, Ghent University)
Year2024
Volume27
Issue6
Pages3081-3101
Publication date2024-01-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231218992
OpenAlexW4391281448
LanguageEN
Citations received8
References cited36

Nowadays, parents are increasingly drawn to establish a successful influencer status on social media. Being a parent influencer offers an alluring work environment, allowing them to combine devotion to their children and generating a considerable income. However, both scholars and policymakers raise significant concerns regarding the orchestrated and monetized nature of influencer sharenting, which involves sharing children’s personal information online. The present study, which surveyed 89 parent influencers from Belgium and The Netherlands, shows that children are omnipresent in their parents’ influencer content. The findings do not only uncover the underlying motivations driving influencer sharenting, but also reveal a low sharenting risk awareness. Building on parent influencers’ safe sharenting strategies, this study identifies three parent influencer types: reckless, safe, and authoritarian safe sharenters. This classification contributes to a better understanding of the heterogeneity of the parent influencer landscape and will foster the development of protective measures in favor of children’s wellbeing

Advertising · Business · Content (measure theory · Internet privacy · Work (physics · Child Development and Digital Technology · Computer Science · Impact of Technology on Adolescents · Psychology · Social Media and Politics

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  • Kidfluencing als digitale Kinderarbeit? Zur Kommodifizierung und Kommerzialisierung von Kindheit im Internet

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  • Institutionalized Sharenting

    Open Access•Emma Beuckels, Beuckels Emma•Social Media + Society•2026

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  • Memeability and sharenting

    Open Access•Lidia Marôpo, A Jorge et al.•New Media & Society•2025

  • Troubling the notion of the child in child influencer culture

    Open Access•Ylva Ågren, A Sparrman•New Media & Society•2025

  • A Theory of Cognitive Dissonance

    Leon Festinger•A Theory of Cognitive Dissonance•1957

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    Open Access•Ana Rita Conde, Rita Conde et al.•Journal of Business Research•2023

  • The Limits of Sharenting

    Open Access•Michel Walrave, Karen Verswijvel et al.•Frontiers in Education•2022

  • The Privacy Paradox by Proxy

    Open Access•Niamh Ní Bhroin, Thuy Dinh et al.•Media and Communication•2022

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    Open Access•Estefanía Jiménez-Iglesias, Angeriñe Elorriaga Illera et al.•Revista Mediterranea de…•2022

  • The Use of Exploratory Factor Analysis and Principal Components Analysis in Communication Research

    Open Access•Hee Sun Park, René Dailey et al.•Human Communication Research•2002

  • Child’s privacy versus mother’s fame

    Elisabeth Van Den Abeele, Ini Vanwesenbeeck et al.•Information Communication & Society•2024

  • Communication Privacy Management Theory

    Open Access•Sandra Petronio•Journal of Family Theory & Review•2010

  • Sharenting,” parent blogging, and the boundaries of the digital self

    Alicia Blum‐ro, Sonia Livingstone•Popular Communication•2017

  • Sharenting and the extended self

    Steven Holiday, Mary S Norman et al.•Popular Communication•2020

  • Mummy influencers and professional sharenting

    Open Access•A Jorge, Lidia Marôpo et al.•European Journal of Cultural…•2021

  • The Child’s Right to Protection against Economic Exploitation in the Digital World

    Open Access•Simone Van Der Hof, Eva Lievens et al.•The International Journal of…•2020

  • My Mom Got Influenced by Yours’

    Open Access•Emma Beuckels, Steffi De Jans•Appetite•2022

  • Sharenting, is it a good or a bad thing? Understanding how adolescents think and feel about sharenting on social network sites

    Open Access•Karen Verswijvel, Michel Walrave et al.•Children and Youth Services Review•2019

  • Influencers as ideological intermediaries

    Open Access•Johanna Arnesson•Media Culture & Society•2023

  • Five Stars and a Cricket. Beppe Grillo Shakes Italian Politics

    Fabio Bordignon, Luigi Ceccarini•South European Society & Politics•2013

  • How influencer 'mumpreneur' bloggers and 'everyday' mums frame presenting their children online

    Open Access•Clive Archer•Media International Australia•2019

  • Branded childhood

    Open Access•Ylva Ågren•Childhood•2023

  • Sharenting, Peer Influence, and Privacy Concerns

    Open Access•Giulia Ranzini, Gemma Newlands et al.•Social Media + Society•2020

  • Intimate Surveillance

    Open Access•Tama Leaver•Social Media + Society•2017

  • Familygoals

    Open Access•C Abidin•Social Media + Society•2017

  • Mothering on Facebook

    Open Access•Charlotte Chalklen, Heather Anderson•Social Media + Society•2017

  • I Really Know You

    Open Access•Jennifer Chung, Jaeyeon Chung et al.•Journal of Consumer Research•2023

Unique citing works8
Citations per year4
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8

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