Do inclusive incentive systems encourage prosocial or competitive behavior in online communities
Dados Bibliográficos
| ID | 6443527 |
|---|---|
| Autores | Lichen Zhen (0000-0002-5495-6302, University of Southern California), Marlon Twyman (0000-0001-7419-351X, University of Southern California, autor correspondente) |
| Ano | 2024 |
| Volume | 27 |
| Fascículo | 8 |
| Páginas | 4842-4864 |
| Data de publicação | 2024-04-22 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | New Media & Society (JOURNAL) |
| Identificadores do periódico | ISSN: 1461-4448 • E-ISSN: 1461-7315 |
| Editora | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/14614448241243099 |
| OpenAlex | W4395002533 |
| Idioma | EN |
| Citações recebidas | 2 |
| Referências citadas | 47 |
Platform designers create and implement incentive systems to encourage users to contribute content to online communities. This article examines the effect of a multidimensional incentive hierarchy in motivating users to engage in competitive and prosocial activities. Utilizing an external change observed in the data science community, Kaggle, and applying a quasi-experimental design, we compared users’ engagement levels before and after introducing a multidimensional incentive hierarchy. We found that implementing a multidimensional incentive system directed users from submitting answers to Kaggle competitions to participating in Kaggle’s online forum discussions. However, our additional analyses suggest that the most and the least motivated users may be less likely to be impacted by such incentives
Business · Economics · Incentive · Internet privacy · Microeconomics · Political science · Prosocial behavior · Public relations · Computer Science · Digital Marketing and Social Media · Experimental Behavioral Economics Studies · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Obras citantes distintas | 2 |
|---|---|
| Citações por ano | 2 |
| Intervalo de citações | 2025 - 2026 (2) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 2 |