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The effect of information seeking behaviour on trust in AI in Asia

The moderating role of misinformation concern

Bibliographic Data

ID6443545
AuthorsTaberez Ahmed Neyazi (0000-0001-8695-1007, National University of Singapore, Singapore, corresponding author), Tan Khai Ee (National University of Singapore, Singapore), Arif Hussain Nadaf (0000-0002-9493-4853, Islamic University of Science and Technology), Arif Nadaf (Islamic University of Science & Technology, India), Ralph Schroeder (0000-0002-4229-1585, University of Oxford)
Year2023
Volume27
Issue4
Pages2414-2433
Publication date2023-11-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231212804
OpenAlexW4388906910
LanguageEN
Citations received4
References cited45

Public opinion on new technologies, like artificial intelligence (AI), is influenced by media coverage. However, it remains unclear as to what extent seeking news and information about AI on legacy media as opposed to social media can shape trust in AI. A cross-national survey conducted across Malaysia, Indonesia, Singapore and India investigated the impact of information seeking behaviour on trust in AI, as well as the moderating role of concern about misinformation online. Results indicate a positive relationship exists between seeking AI information on social media and trust across all countries. However, for traditional media, this association was only present in Singapore. When considering misinformation, a positive moderation effect was found for social media in Singapore and India, whereas a negative effect was observed for traditional media in Singapore. These findings have implications for the adoption of novel technologies and highlight the importance of understanding the role of media in shaping public trust

Information seeking · Misinformation · Moderation · Political science · Politics · Public opinion · Public relations · Social media · Computer Science · Media Influence and Health · Misinformation and Its Impacts · Psychology · Social Media and Politics · Social Psychology

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Unique citing works4
Citations per year2
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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