Humorous hate speech on social media

A mixed-methods investigation of users’ perceptions and processing of hateful memes

Bibliographic Data

ID6443590
AuthorsU K Schmid (0000-0002-1892-002X, Ludwig-Maximilians-Universität München, corresponding author)
Year2023
Volume27
Issue3
Pages1588-1606
Publication date2023-09-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231198169
OpenAlexW4386981302
LanguageEN
Citations received26
References cited38

Humor that denigrates social groups can be just as harmful as hate speech. Despite research indicating the prevalence of humorous hate speech, how audiences perceive and process the combination of humor (e.g. irony as a humor cue) and hate speech (e.g. dehumanization as a hate cue) remains unclear. Using a sequential mixed-methods approach combining a qualitative think-aloud study (Study 1, N = 41) with an experiment involving implicit measurements of response times (Study 2, N = 65), it was examined how individuals perceive memes that contain both humor and hate cues. While think-aloud interviews indicated that processing humorous hate speech may require multiple steps, the relative time spent by participants in Study 2 to rate humorous and non-humorous hate speech as being hostile or not did not entirely support that conclusion. However, findings imply that hostile views may become more commonplace when hate speech is masked by humor

Dehumanization · Irony · Linguistics · Perception · Social media · Sociology · Bullying, Victimization, and Aggression · Computer Science · Hate Speech and Cyberbullying Detection · Humor Studies and Applications · Psychology · Social Psychology

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Open DOIOpen Access