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Good night versus goodbye? Comparing the mourning remarks of virtual and human uploaders through a data-mining approach

Bibliographic Data

ID6443629
AuthorsY Mou (0000-0002-6836-5933, Shanghai Jiao Tong University), Jianfeng Lan (0009-0000-1241-3361, Shanghai Jiao Tong University), Yingjia Huang (0009-0005-4187-7989, Peking University, corresponding author)
Year2023
Volume27
Issue5
Pages2684-2702
Publication date2023-12-02
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231212822
OpenAlexW4389269576
LanguageEN
Citations received6
References cited44

In response to the rapid growth in the popularity of virtual humans, this study investigates the attitudes and perceptions of young viewers, from Generation Z in particular, toward virtual uploaders (VTubers). We qualitatively and quantitatively compared the online mourning directed at the “demised” virtual uploaders and deceased human uploaders, and human celebrities through a data-mining approach. Two salient patterns emerge. The mourning remarks for virtual uploaders are considerably different from those concerning human celebrities. And the mourning remarks for the disembodied human uploaders are more consistent with those for virtual uploaders, but the remarks for embodied human uploaders are more in line with those for offline celebrities. Our findings suggest that young viewers are becoming accustomed to virtual beings in online environments and are beginning to treat humans like machines based on their similarities (the degree of embodiment in this case). Young generations immersed in virtual spaces may develop different concepts of life, demise, and even humanity

Aesthetics · Art · Demise · Embodied cognition · Epistemology · Human–computer interaction · Humanity · Perception · Political science · Popularity · Salient · Sociology · Virtual actor · Virtual reality · Computer Science · Evolutionary Psychology and Human Behavior · Impact of Technology on Adolescents · Media Influence and Health · Philosophy · Psychology · Social Psychology · Artificial Intelligence

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Citations per year3
Citation span2024 - 2025 (2)
Highly citedNo

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