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Non-Big five football clubs’ strategies for generating transfer revenues

The case of Switzerland’s Super League

Bibliographic Data

ID6451682
AuthorsZahid Mustafi (0000-0002-2283-7392, University of Lausanne, corresponding author), Emmanuel Bayle (0000-0002-2518-8789, University of Lausanne), Mickaël Terrien (0000-0001-8042-8901, University of Lausanne)
Year2024
Volume26
Issue1
Pages62-79
Publication date2024-07-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSoccer and Society (JOURNAL)
Journal identifiersISSN: 1466-0970 • E-ISSN: 1743-9590
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14660970.2024.2374254
OpenAlexW4400356718
LanguageEN
Citations received1
References cited36

Before the COVID-19 pandemic, clubs in Big Five leagues enjoyed unstoppable growth in their revenues, largely due to increases in media rights. In contrast, clubs outside the Big Five have much weaker financial capabilities and cannot rely solely on income from media rights, so they use the transfer market to increase their revenues and develop a competitive advantage. In the present study, we examined five Swiss Super League clubs’ transfer market strategies from a resource-based perspective to determine the competitive advantages they gain and the importance of transfers to their economic models. Combining data between 2015 and 2020, with semi-structured interviews, we analysed the competitive advantages these clubs developed thanks to the interaction between resources, capability, luck, and market asymmetries. Our results revealed three types of clubs and help fill a research gap, as this issue has barely been addressed in studies on the research-based view or on sports teams

Advertising · Business · Football · League · Physics · Political science · Revenue · Business Strategy and Innovation · Law · Sports Analytics and Performance · Finance

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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