Sport and the Promise of Artificial Intelligence
Human and Machine Futures
Bibliographic Data
| ID | 6453329 |
|---|---|
| Authors | Brad Millington (0000-0002-0530-1860, Brock University), Michael L Naraine (0000-0002-9132-1269, Brock University), Liz Wanle (0000-0002-6896-2076, Indiana University Indianapolis), Parissa Safai (0000-0003-3945-9647, York University), Andrew Manley (0000-0002-1339-0736, University of Bath) |
| Year | 2025 |
| Volume | 42 |
| Issue | 4 |
| Pages | 341-350 |
| Publication date | 2025-02-13 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Sociology of Sport Journal (JOURNAL) |
| Journal identifiers | ISSN: 0741-1235 • E-ISSN: 1543-2785 |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ssj.2024-0150 |
| OpenAlex | W4407513664 |
| Language | EN |
| Citations received | 1 |
| References cited | 21 |
Artificial intelligence (AI) has the capacity to deliver generative, complex, and powerful functions and decisions. Sport offers a unique site for AI development and implementation, yet the sociological significance of AI in sport remains understudied. We consider sport-based AI applications en route to describing the promise of AI in sport in four ways: (a) the promise of supercharged data parsing at scale, (b) the promise of supercharged precision, (c) the promise of supercharged personalization; and (d) the promise of supercharged prediction. We argue in turn that AI is an emergent cultural form in sport that foregrounds labor automation as a pathway to efficiency but also brings potential for substantial disruption. We further contend that sport is a use case for AI at a moment when the legitimacy of AI is intensely debated
Business · Economics · Financial economics · Futures contract · Sociology · Ethics and Social Impacts of AI · Sports Analytics and Performance
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Radical Sports Journalism
The Datafication of Everything’
Dependency Road
Atlas of AI
Automating Inequality
Artificial Intelligence and Machine Learning in Sport Research
The Spectacle of Accumulation
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |