Sports Heroes and the Invulnerability of Their Reputation to Sportswashing
The Case of Rafael Nadal
Bibliographic Data
| ID | 6453380 |
|---|---|
| Authors | César Garcia (0000-0003-4866-2970, ESIC University, corresponding author) |
| Year | 2025 |
| Pages | 1-8 |
| Publication date | 2025-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Sociology of Sport Journal (JOURNAL) |
| Journal identifiers | ISSN: 0741-1235 • E-ISSN: 1543-2785 |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ssj.2024-0055 |
| OpenAlex | W4413154466 |
| Language | EN |
| References cited | 38 |
Sport celebrities have become prominent figures in pop culture. When their reputation and fame increase, they often partner with nonsport industries to gain business. Their representation of classical hero values protects them in the case of perceived misbehaviors and crises. One of those cases of perceived misbehavior is their participation in “sportswashing campaigns,” which do not seem to have major reputational consequences for them. Rafael Nadal is an example of that, having decided to become a tennis ambassador for Saudi Arabia, a country with a poor record of human rights. Through an analysis of the hero features model to Nadal’s personal traits, this paper argues that being a sports hero, Nadal’s reputation enjoys a higher level of protection than other public figures in a cancellation culture
Advertising · Art · Business · Reputation · Social science · Sociology · Leadership, Courage, and Heroism Studies · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
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| Citation velocity | historical |
|---|---|
| Highly cited | No |