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McLuhan's Mid-Century Urbanism Now

Creating Sensory Environments with Machinic and Computational Technologies

Bibliographic Data

ID6453579
AuthorsJaqueline Mcleod Rogers (0000-0002-3625-2045, University of Winnipeg, corresponding author)
Year2025
Volume15
Issue1
Pages76-97
Publication date2025-03-27
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSomatechnics (JOURNAL)
Journal identifiersISSN: 2044-0138 • E-ISSN: 2044-0146
PublisherEdinburgh University Press (PUBLISHER • GB)
DOI10.3366/soma.2025.0450
OpenAlexW4408886013
LanguageEN
References cited9

As computational media has receded from the forefront of urban imaginaries, there has been a swing to promoting ethical and cultural values and eco-consciousness, as if these are divided claims. Putting the two together, this essay argues for acknowledging the role of media in urban environments so that it can be adjusted to enhance life and embellish relational networks. Mid-century, Marshall McLuhan saw media as having overtaken nature, anticipating what many contemporary scholars refer to as the Anthropocene. For him, the death of nature meant it was time to address questions of how best to monitor and deliver media, especially in urban landscape structures that need to be designed to stimulate sentience and enable new forms of citizen involvement. He warned against accelerant technologies built to serve government and corporate interests and advised seeking adaptations to suit local environments and human needs. His relational and ecological view assumed that innovation had intersectional environmental impacts: changing any one thing meant changing everything. McLuhan's theory and strategies push back against paternalistic stewardship in calling for urban structures to be arranged to stimulate sentience and designed for citizen involvement

Aesthetics · Art · Sociology · Urbanism · Visual arts · Architecture and Computational Design · Color perception and design · Visual Culture and Art Theory · Architecture

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Citation velocityhistorical
Highly citedNo

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