Neoliberal Nationalism in Television Commercials
Discursive Representations of Exploring and Entrepreneurial Indonesians
Bibliographic Data
| ID | 6454375 |
|---|---|
| Authors | Stefani Nugroho (0000-0002-2763-7605, Faculty of Psychology Atma Jaya Catholic University of Indonesia South Jakarta Indonesia, corresponding author) |
| Year | 2024 |
| Volume | 25 |
| Issue | 1 |
| Pages | 83-96 |
| Publication date | 2024-07-29 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Studies in Ethnicity and Nationalism (JOURNAL) |
| Journal identifiers | ISSN: 1473-8481 • E-ISSN: 1754-9469 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/sena.12441 |
| OpenAlex | W4401155971 |
| Language | EN |
| References cited | 28 |
The article examines the intertwinement of neoliberalism with nationalism and the new conceptualizations of Indonesianness that it generates. The principles of the two paradigms are often seen as antitheses, but this article shows that the growing neoliberal ideas and practices have informed notions of the nation and Indonesianness. The conjunction of the two paradigms indicates a shift in Indonesia, where until 1998, the state portrayed neoliberal principles as un‐Indonesian. Examining 212 nationalistic television commercials aired between 2005 and 2021, two discourses of Indonesianness can be identified. The first depicts Indonesians as passionately productive and entrepreneurial people, and the second frames the partaking in the marketization and promotion of exotic cultural diversity as acts of nationalism. These discourses reflect the growing acceptance of neoliberal values, especially among the middle class. Despite the relatively new conjunction of neoliberalism and nationalism, these new imaginings continue to build on the older state's discourse that excludes socio‐economic and ethnic minorities. Thus, diverging from the vision of a democratic post‐authoritarian Indonesia, this point of convergence between nationalism and neoliberalism continues to marginalize minorities
Authoritarianism · Democracy · Diversity (politics · Marketization · Media studies · Nationalism · Neoliberalism (international relations · Political economy · Political science · Politics · Sociology · State (computer science · Anthropology · Asian Studies and History · Gender Studies · Law
Neoliberal Multiculturalism?
Beyond the Nation Brand
Nations and Nationalism
Commercial Islam in Indonesia
Mainstreaming Islam in Indonesia
Popular Culture in Indonesia
Nature, nationalism and neoliberalism on food packaging
The New Nationalism in I ndonesia
Nation in Market Times
Mainstream Islam
Whose Game They're Playing’
Selling and consuming the nation
Neoliberalism, Personhood, and Postsocialism. Enterprising Selves in Changing Economies
Contesting reform
Jokowi in the Covid-19 Era
Nationalism in the neoliberal order
Brief History of Neoliberalism
Market civilisation meets economic nationalism
The autonomous power of the state
MarketizingHindutva
The domestication of culture; Nation-building and ethnic diversity in Indonesia
Contemporary Sociology
The birth of bio-politics
| Highly cited | No |
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