Unpacking dimensions of brand humanization in the Metaverse Era
Bibliographic Data
| ID | 6456385 |
|---|---|
| Authors | Teresa Marrone (0000-0001-8265-5788), Giuseppe Fabio Cantone, Francesco Caputo (0000-0001-9583-7222), Luigi Cantone (0000-0001-6337-4518), Massimo Aria (0000-0002-8517-9411) |
| Year | 2025 |
| Volume | 83 |
| Pages | 103037-103037 |
| Publication date | 2025-08-08 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technology in Society (JOURNAL) |
| Journal identifiers | ISSN: 0160-791X • E-ISSN: 1879-3274 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techsoc.2025.103037 |
| OpenAlex | W4413136402 |
| Language | EN |
| Citations received | 2 |
| References cited | 54 |
Business · Linguistics · Sociology · Unpacking · Consumer Behavior in Brand Consumption and Identification · Consumer Perception and Purchasing Behavior · Diverse Topics in Contemporary Research · Philosophy · Marketing
Measuring Brand Equity Across Products and Markets
Dimensions of Brand Personality
A dual model of product involvement for effective virtual reality
Metaverse beyond the hype
Understanding Customer Experience Throughout the Customer Journey
Brand Experience
D Virtual worlds and the metaverse
Experiential Marketing
Not always co‐creation
Artificial Intelligence (AI)
A Metaverse
Exploring Consumer Motivations for Creating User-Generated Content
An overview of structural equation modeling
The impact of virtual, augmented and mixed reality technologies on the customer experience
Cutoff criteria for fit indexes in covariance structure analysis
Using PLS path modeling in new technology research
Virtual Consumerism
Metaverse tourism for sustainable tourism development
Virtual Reality Aided Therapy towards Health 4.0
Virtual reality presence as a preamble of tourism experience
Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs
Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits
Machines and Mindlessness
Reconceptualizing the metaverse
Immersive learning in virtual worlds
The Ability of Place
Extended Self in a Digital World
Consumers and Their Brands
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |