Empowering the Urban Middle Class

Sustainability Strategy for Local NGOs in Makassar, Indonesia

Datos Bibliográficos

ID6459504
AutoresNurlinah, Nurlinah Nurlinah, Haryanto (0000-0002-4577-8831), Haryanto Haryanto (0000-0003-3595-9492), Haeranah, Haeranah Haeranah, Sunardi (0000-0002-7972-3580), Sunardi Sunardi (0000-0003-1182-194X)
Año2025
Volumen36
Número3
Páginas303-314
Fecha de publicación2025-01-27
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaVoluntas Revista Internacional de Filosofia (JOURNAL)
Identificadores de la revistaISSN: 2179-3786 • E-ISSN: 1573-7888
EditorialSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/s11266-025-00718-2
OpenAlexW4406856111
IdiomaEN
Referencias citadas25

This article examines the sustainability strategy for local NGOs in Indonesia through empowering the urban middle class. Based on qualitative research in Makassar, the largest city in Eastern Indonesia, our study reveals that the decision to empower the urban middle class was made by leveraging collective consciousness and contextual mobilization. We argue that by targeting the urban middle class, local NGOs increase their sustainability by mobilizing internal funds from communities and gaining human resources that can continue their membership. This article reinforces the claim that NGOs that can choose issues aligned with their target groups’ interests tend to be more sustainable.

Business · Class (philosophy · Economic growth · Economics · Environmental planning · Geography · Middle class · Political science · Sustainability · Urban Sustainability · Computer Science · Taxation and Compliance Studies