Sanitation marketing in Nigeria
Bibliographic Data
| ID | 6460520 |
|---|---|
| Authors | Laura Abramovsky (0000-0002-0698-9564, Institute for Fiscal Studies), Nneka Akwunwa (Federal Ministry of Health), Britta Augsburg (0000-0002-8864-7751, Institute for Fiscal Studies), Ephraim Danladi (World Bank), Erik Harvey (WaterAid), Emmanuel Iorkumbur (WaterAid), Julia Loh (0009-0009-1887-317X, Institute for Fiscal Studies), Melanie Lührmann (0000-0002-2257-8407, Royal Holloway University of London), A Musa (0000-0001-6233-9788), Ada Oko-Williams (WaterAid), Harriet Olorenshaw (0000-0002-3998-2625, Frontier Agriculture (United Kingdom)), Francisco Oteiza (0000-0002-3747-9786), Juan Pablo Rud (0000-0003-0429-6067, Royal Holloway University of London), Kyla Smith (0000-0003-0847-4596, WaterAid) |
| Year | 2025 |
| Volume | 195 |
| Pages | 107022-107022 |
| Publication date | 2025-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | World Development (JOURNAL) |
| Journal identifiers | ISSN: 0305-750X • E-ISSN: 1873-5991 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.worlddev.2025.107022 |
| PMID | 40963816 |
| OpenAlex | W4412059976 |
| Language | EN |
| Citations received | 1 |
| References cited | 22 |
We evaluate the effectiveness of a sanitation marketing intervention aimed at increasing the supply of improved toilet products by local businesses and the household demand for toilets in rural Nigeria. Results from a randomized controlled trial show that treated businesses were more likely to produce and market the new toilet model and to engage in the sales of sanitation products more generally. However, we find no discernible impact on household toilet ownership rates. Evidence from interviews with sales agents employed by the business and responsible for about half of the sales suggest that inadequate incentives for sales agents and household affordability constraints may explain these results
Agricultural economics · Business · Economic growth · Economics · Sanitation · Socioeconomics · Child Nutrition and Water Access · Global Maternal and Child Health · Medicine · Poverty, Education, and Child Welfare · Marketing
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| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |