Configuring the Field of Character and Entertainment Licensing
The Licensing Expo and Other Sites of IP Management
Bibliographic Data
| ID | 6550898 |
|---|---|
| Authors | Avi Santos, Avi Santo |
| Year | 2022 |
| Publication date | 2022-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Configuring the Field of Character and Entertainment Licensing (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| ISBN | 9781032341941 |
| Open Library | OL42732861M |
| Language | EN |
Commerce · Branding (Marketing) · Character merchandising · License agreements · Management · Mass media
| Highly cited | No |
|---|