Predicting Media Credibility in China

The Influence of Weibo Use

Dados Bibliográficos

ID6648352
AutoresFei Shen (0000-0002-6682-1712, City University of Hong Kong), Hongzhong Zhang (0000-0002-4036-9609, Beijing Normal University)
Ano2014
Volume1
Fascículo4
Páginas234-248
Data de publicação2014-08-31
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoAsian Journal for Public Opinion Research (JOURNAL)
Identificadores do periódicoISSN: 2288-6168 • E-ISSN: 2288-6168
EditoraAsian Network for Public Opinion Research (PUBLISHER)
DOI10.15206/ajpor.2014.1.4.234
OpenAlexW2047363920
IdiomaEN
Citações recebidas2
Referências citadas22

A telephone survey was conducted in a metropolitan city in 2012 to examine people's credibility ratings of different media outlets, in particular, Weibo - one of the most popular social media platforms in China. Our findings suggest: First, people place more trust in traditional news media than in online sources by a significant margin. Second, demographic influences on media trust seem to be minimal. Only age and gender were related to some credibility measures. Third, Weibo use was not related to one's credibility perception toward traditional media but interestingly, Weibo use showed different impacts on people's evaluation of Weibo's credibility. Commenting frequency was negatively related to one's trust in Weibo, while retweeting frequency was positively related to one's trust in Weibo

Advertising · Business · China · Credibility · Geography · Internet privacy · Metropolitan area · Perception · Political science · Social media · Source credibility · Telephone survey · World Wide Web · Computer Science · Media Influence and Politics · Misinformation and Its Impacts · Psychology · Social Media and Politics