Malaysia's 13th General Election
Political Communication and Public Agenda in Social Media
Bibliographic Data
| ID | 6648381 |
|---|---|
| Authors | Jen Sern Tham (0000-0002-5360-2959, University of Malaya), Hasmah Zanuddin (0000-0001-7849-7940, University of Malaya) |
| Year | 2014 |
| Volume | 1 |
| Issue | 2 |
| Pages | 73-89 |
| Publication date | 2014-02-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Asian Journal for Public Opinion Research (JOURNAL) |
| Journal identifiers | ISSN: 2288-6168 • E-ISSN: 2288-6168 |
| Publisher | Asian Network for Public Opinion Research (PUBLISHER) |
| DOI | 10.15206/ajpor.2014.1.2.073 |
| OpenAlex | W2160637614 |
| Language | EN |
| Citations received | 4 |
| References cited | 10 |
Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media
Communication source · Democracy · General election · Media studies · Period (music · Political communication · Political science · Politics · Public opinion · Public relations · Social media · Sociology · Islamic Finance and Communication · Law · Media, Religion, Digital Communication · Social Media and Politics
Content Analysis for the Social Sciences and Humanities
Political Communication Faces the 21st Century
Getting political on social network sites
Facebook as a political weapon
Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation
Malaysia's March 2008 general election
The Media and Public Agenda among the Malay and Chinese Communities during the 2008 Malaysian General Elections
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2014 - 2023 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |