How Facebook Functions in a Social Movement
An Examination Using the Web Mining Approach
Bibliographic Data
| ID | 6648394 |
|---|---|
| Authors | Wenny Cao, Angus Weng Hin Cheong, Zizi Li (0000-0002-1146-2564) |
| Year | 2014 |
| Volume | 1 |
| Issue | 4 |
| Pages | 268-291 |
| Publication date | 2014-08-31 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Asian Journal for Public Opinion Research (JOURNAL) |
| Journal identifiers | ISSN: 2288-6168 • E-ISSN: 2288-6168 |
| Publisher | Asian Network for Public Opinion Research (PUBLISHER) |
| DOI | 10.15206/ajpor.2014.1.4.268 |
| OpenAlex | W2036489140 |
| Language | EN |
| References cited | 2 |
Social media is becoming more and more important in social movements. This study, adopting the web mining approach, attempts to investigate how social media, Facebook in particular, functioned in the "May 25 Protest" and the "May 27 Protest", two movements which broke out in Macao on 25 and 27 May 2014, respectively, against the Retirement Package Bill. In the two protests, Macao residents deployed Facebook to share information and motivated people's participation. Twelve events (181,106 people invited) and 36 groups/pages (41,266 members) related on Facebook were examined. Results showed that the information flow on Facebook fluctuated in accordance with the event development in reality. Multiple patterns of manifestation, such as video of adopted news or songs, designed profile (protest icon), original ironic pictures, self-organized clubs by undergraduates and white T-shirts as a symbol, among others, appeared online and interacted with offline actions. It was also found that social media assisted the information diffusion and provided persuasive reasons for netizens to join the movement. Social media helped to expand movement influence in providing a platform for diversified performances for actions taken in a protest, which could express and develop core and consistent movement repertoire
Advertising · Art · Business · Event (particle physics · Icon · Information flow · Internet privacy · Media studies · Movement (music · Political science · Politics · Social media · Social movement · Sociology · Symbol (formal · White (mutation · World Wide Web · Computer Science · Hong Kong and Taiwan Politics · Internet Traffic Analysis and Secure E-voting · Social Media and Politics
| Highly cited | No |
|---|