Commercialization
Bibliographic Data
| ID | 7077319 |
|---|---|
| Authors | Matthew P Mcallister (0000-0002-9753-3094, Pennsylvania State University, corresponding author) |
| Year | 2021 |
| Pages | 1-2 |
| Publication date | 2021-04-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeos1089 |
| OpenAlex | W4320161200 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 4 |
Commercialization as typically discussed in the humanities and social sciences refers to the influence and/or logic of advertising and marketing being applied to an activity or system. Commercialization has implications for the power and visibility of advertising in everyday lives, for the diversity and vibrancy of our media systems, and for the future of privacy and transparency in the age of digital media
Advertising · Business · Commercialization · Diversity (politics · Everyday life · Geography · Political science · Sociology · Transparency (behavior · Visibility · Digital Games and Media · Digital Marketing and Social Media · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |