Culture Jamming
Bibliographic Data
| ID | 7077408 |
|---|---|
| Authors | Jay M Handelman (0000-0001-5555-7410), Robert V Kozinets (0000-0003-1724-8259) |
| Year | 2007 |
| Publication date | 2007-02-15 |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeosc187 |
| OpenAlex | W4206818719 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 7 |
Culture jamming refers to an organized, social activist effort that aims to counter the bombardment of consumption‐oriented messages in the mass media. For Habermas (1985), an ideal speech situation is one in which all participants within a public space are empowered to reach consensus on issues of mutual importance through engagement in symmetrical discourse. Culture jammers see contemporary public space as filled with distorted communications, and seek to right the situation. These activists see fair and accessible public discourse as eroded by a mass media controlled by corporations, whose sponsored advertising has become the primary propagandist supporting the social logic of consumption culture. Culture jamming, then, is consumer culture jamming. The activists seek to break through the wall of corporate controlled, distorted, asymmetrical public discourse, awakening people from the hegemonic culture where the logic of consumption permeates all aspects of their lived experience (Rumbo 2002
Advertising · Business · Consumption (sociology · Hegemony · Ideal (ethics · Jamming · Media studies · Political science · Politics · Public relations · Public space · Publicity · Social science · Social space · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Engineering · Law · Media Studies and Communication
| Highly cited | No |
|---|