Economy of Attention and Attention Capital

Theories of the attention economy and the economy of attention are outlined, with a particular focus on the concept “attention capital.” Key writers examined include Gabriel Tarde, Herbert Simon, Michael Davenport, Richard Lanham, Georg Franck, and Yves Citton. The significance of the economy of attention for the analysis of the mass media, advertising, marketing and public relations, celebrity, social media, and politics is explained

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• The Attention economy

  Open Access•Thomas H Davenport, John C Beck•Ubiquity•2001

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• The attention economy and the Net

  Open Access•Michael H Goldhaber•First Monday•1997

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• The principles of psychology

  James Williams, William James•The principles of psychology•1950

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• The economy of attention

  Open Access•Georg Franck•Journal of Sociology•2019

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