Clickbait
Bibliographic Data
| ID | 7077496 |
|---|---|
| Authors | Tatiana Kalveks (University of Oxford, corresponding author) |
| Year | 2018 |
| Pages | 1-2 |
| Publication date | 2018-12-13 |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeos1184 |
| OpenAlex | W4244113262 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 3 |
Clickbait” is a pejorative name for usually insubstantial online content that bears a hyperbolic headline. Clickbait appeals to the reader's “curiosity gap,” a disjunction between information the reader already knows, and information the reader wants to know. Associated with post‐truth media, clickbait emerged in the early millennium, driven by the rise of online advertising, and has stylistic implications offline, for example in political discourse and academic publishing
Advertising · Art · Fake news · Headline · Linguistics · Literature · Media studies · Pejorative · Political science · Politics · Publishing · Sociology · Digital Communication and Language · Digital Marketing and Social Media · History · Law · Misinformation and Its Impacts · Philosophy
| Highly cited | No |
|---|