Televangelism
Bibliographic Data
| ID | 7077610 |
|---|---|
| Authors | Mark Ward (0000-0001-8701-1834, Texas A&M University-Victoria, corresponding author) |
| Year | 2021 |
| Pages | 1-3 |
| Publication date | 2021-04-23 |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeost014.pub2 |
| OpenAlex | W4320161264 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 7 |
In popular usage, televangelism connotes programming by American Protestant televangelists who preach an evangelical, fundamentalist, Pentecostal, or Charismatic theology. Just as popular radio stars migrated to television in the 1950s, early attempts at televangelism were mounted by major personalities in radio evangelism. The growth in local stations and invention of videotape sparked a televangelism boom in the 1970s and 1980s. At this scale, televangelism could sustain itself through viewer donations, while some televangelists also used their platforms to promote the New Christian Right. A series of televangelist scandals in the late 1980s, together with the expansion of cable and satellite channels in the 1990s that fragmented the national television audience, caused ratings to temporarily drop. But media deregulation has since created religious media conglomerates whose TV networks target the evangelical niche audience and provide nationally syndicated televangelists with daily exposure. Further, televangelists and networks greatly augment their audiences through on‐demand digital streaming
Advertising · Boom · Business · Charisma · Deregulation · Evangelism · Media studies · Political science · Protestantism · Sociology · Engineering · Law · Media, Religion, Digital Communication · Religion and Society Interactions · Religious Studies and Spiritual Practices
| Highly cited | No |
|---|