Cool Hunting
Bibliographic Data
| ID | 7077987 |
|---|---|
| Authors | Piergiorgio Degli Esposti (0000-0001-8930-0859, University of Bologna), Antonella Mascio (0000-0002-7775-3209, University of Bologna) |
| Year | 2017 |
| Pages | 1-2 |
| Publication date | 2017-06-01 |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeos0998 |
| OpenAlex | W4253667818 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 1 |
The term “cool hunter” was first used in an article by Malcolm Gladwell for The New Yorker (1997). Cool hunting activity can be defined as the research of cutting‐edge trends from observation and prediction of mundane and other consumption behaviors in specific groups of people. The cool hunter researcher first came to light in the 1990s breaking the traditional patterns of market research through the careful observation of the world of consumption, analyzing everyday life in multiple contexts and by using ethnographic, anthropological, and nonstandard sociological observation techniques
Aesthetics · Art · Consumption (sociology · Epistemology · Ethnography · Everyday life · Geography · Social science · Sociology · Term (time · Anthropology · Culinary Culture and Tourism · Philosophy
| Highly cited | No |
|---|