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Latinidad and Consumer Culture

Bibliographic Data

ID7078154
AuthorsMichelle M Camacho (University of Utah, corresponding author)
Year2024
Pages1-4
Publication date2024-11-06
Open AccessYes
TypeOTHER
VenueThe Blackwell Encyclopedia of Sociology (JOURNAL)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781405165518.wbeosl017.pub2
OpenAlexW4404109777
ISBN9781405165518
LanguageEN
References cited19

Latinidad” is the shorthand term that captures the negotiation, expression, and network of hybrid identities shaped by Latinx individuals in US society. As a cultural US product informed by transnational and translocal practices, “Latinidad” is simultaneously fluid and contested through social class variations, generational status, national and racialized identities, and geographic heterogeneity. Empirical research on Latinx consumer culture reflects this diversity. The consumption of both products and meanings is grounded in access to material resources, social arrangements, and digital technology. Capturing an understanding of global versus local consumer culture is complex in the case of transnational Latinxs; there is no monolithic culture of consumption

Art · Latin American and Latino Studies · Media, Gender, and Advertising · Music History and Culture

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Highly citedNo

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