Media
Bibliographic Data
| ID | 7079356 |
|---|---|
| Authors | Lyn Gorman (corresponding author) |
| Year | 2007 |
| Publication date | 2007-02-15 |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeosm060 |
| OpenAlex | W4253019509 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 6 |
Discussions of media in a social context are generally concerned with mass media and, more recently, new media. Mass media are defined as communication systems by which centralized providers use industrialized technologies to reach large and geographically scattered audiences, distributing content broadly classified as information and entertainment. Media reaching mass populations emerged in the late nineteenth century – newspapers, magazines, the film industry – and expanded to include radio from the 1920s and television broadcasting from the 1950s. A range of “new media” developed from the 1980s, including video, cable and pay TV, CD‐ROMs, mobile/cellular phones, and the Internet. In twenty‐first‐century societies media are pervasive and integral to modern life. Even in less developed societies they are widespread, although disparities in access remain. Economic profitability is also seen as a defining feature of modern media, reflecting the importance of commercial considerations to media institutions
Advertising · Broadcasting (networking · Business · Context (archaeology · Entertainment · Mass media · Media · Media conglomerate · Media Industry · Media studies · Newspaper · Political science · Public relations · Sociology · Telecommunications · The Internet · World Wide Web · Computer Science · Engineering · History · Media Studies and Communication · Social Media and Politics
| Highly cited | No |
|---|