Starbucks
Bibliographic Data
| ID | 7079490 |
|---|---|
| Authors | Bryant Simon (0000-0002-8197-7918), Simon Bryant (corresponding author) |
| Year | 2008 |
| Publication date | 2008-01-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | OTHER |
| Venue | The Blackwell Encyclopedia of Sociology (JOURNAL) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781405165518.wbeoss319 |
| OpenAlex | W4241069748 |
| ISBN | 9781405165518 |
| Language | EN |
| References cited | 1 |
Starbucks didn't start out as a colossus, or even with that as an ambition. Gordon Bowker, Gerald Baldwin, and Zev Siegl, a couple of teachers and a Boeing employee, founded the company in 1971. Each wanted out of his job and each, influenced by Julia Childs, was into food, searching for products more real and more authentic than the highly processed goods jammed on to postwar supermarket shelves. Fresh roasted, whole bean coffee would be Bowker, Baldwin, and Siegl's rebuttal to the mass market, but it could have been cheese or bread. What mattered to them was more artisanal, more handcrafted foods. At first, Starbucks sold beans and grinders, coffee pots and filters. No drinks to go. No lattes. No frappuccinos. No scones
Advertising · Art · Art history · Business · Colossus computer · Economics · Management · Political science · Rebuttal · Computer Science · Law
| Citation velocity | historical |
|---|---|
| Highly cited | No |