Exploring the influence of “keeping consumers in suspense” in live streaming on consumer impulse buying behavior
A test of the mediating effects of consumer inner states
Bibliographic Data
| ID | 7144787 |
|---|---|
| Authors | Xiangxi Kong (0000-0002-4907-8533, corresponding author), Ren Wang (0000-0002-9278-8581), Yuyang Zhang (0000-0003-3566-4037) |
| Year | 2025 |
| Volume | 253 |
| Pages | 104762-104762 |
| Publication date | 2025-02-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2025.104762 |
| PMID | 39899968 |
| OpenAlex | W4407076719 |
| Language | EN |
| Citations received | 5 |
| References cited | 28 |
Advertising · Bootstrapping (finance · Business · Consumer behaviour · Impulse (physics · Perception · Structural equation modeling · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Marketing · Psychology · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 5 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |