A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying
The role of perceived value and social identity
Bibliographic Data
| ID | 7145066 |
|---|---|
| Authors | Yulong Li (0000-0001-7539-5201, Qilu University of Technology), Li Yu (0000-0002-2267-8547), Wenyi Tang (0009-0007-3901-2008, Shandong Academy of Sciences, corresponding author), Wenchen Tang, Weiheng Gao (Shandong Academy of Sciences) |
| Year | 2025 |
| Volume | 255 |
| Pages | 104950-104950 |
| Publication date | 2025-03-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2025.104950 |
| PMID | 40157024 |
| OpenAlex | W4408976368 |
| Language | EN |
| Citations received | 4 |
| References cited | 16 |
Advertising · Aesthetics · Art · Business · Identity (music · Mechanism (biology · Physics · Statistics · Value (mathematics · Consumer Perception and Purchasing Behavior · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Mathematics · Psychology · Social Psychology
Harnessing the power of suspense in megalive sessions
The influence of e-commerce virtual streamer characteristics on consumers' purchase intention
A strategic framework for co-shaping sustainable plastic waste recycling practices through deep learning and social network modeling
Psychological foundations of ethical consumerism
Customer value
Social Identity Theory and the Organization
Influence of promotional factors on online impulse buying
Why consumers have impulsive purchase behavior in live streaming
The impact of social shopping feature richness on buying intention
Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity
| Unique citing works | 4 |
|---|---|
| Citations per year | 4 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |