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A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying

The role of perceived value and social identity

Bibliographic Data

ID7145066
AuthorsYulong Li (0000-0001-7539-5201, Qilu University of Technology), Li Yu (0000-0002-2267-8547), Wenyi Tang (0009-0007-3901-2008, Shandong Academy of Sciences, corresponding author), Wenchen Tang, Weiheng Gao (Shandong Academy of Sciences)
Year2025
Volume255
Pages104950-104950
Publication date2025-03-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.104950
PMID40157024
OpenAlexW4408976368
LanguageEN
Citations received4
References cited16

Advertising · Aesthetics · Art · Business · Identity (music · Mechanism (biology · Physics · Statistics · Value (mathematics · Consumer Perception and Purchasing Behavior · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Mathematics · Psychology · Social Psychology

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  • The influence of e-commerce virtual streamer characteristics on consumers' purchase intention

    Open Access•Zilong Tian, Fajie Chen et al.•Acta Psychologica•2026

  • A strategic framework for co-shaping sustainable plastic waste recycling practices through deep learning and social network modeling

    Open Access•Shuhan Yang, Ruyin Long et al.•Environmental Impact Assessment…•2026

  • Psychological foundations of ethical consumerism

    Open Access•Sher Jahan Khan, Ebtesam Abdullah Alzeiby et al.•Acta Psychologica•2025

  • Customer value

    Open Access•Robert B Woodruff•Journal of the Academy of…•1997

  • Social Identity Theory and the Organization

    Blake E Ashforth, Fred A Mael et al.•Academy of Management Review•1989

  • Influence of promotional factors on online impulse buying

    Open Access•Aastha Kathuria, Apurva Bakshi•Current Psychology•2024

  • Why consumers have impulsive purchase behavior in live streaming

    Open Access•Xiaolin Li, Dunhu Huang et al.•BMC Psychology•2024

  • The impact of social shopping feature richness on buying intention

    Open Access•Hao Chen, Haitao Chen et al.•Internet Research•2022

  • Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity

    Open Access•Naomi Ellemers, Paulien Kortekaas et al.•European Journal of Social…•1999

Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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Open DOIOpen Access
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