Co‐created environmental messaging for climate action
Insights from coastal communities in the Global South
Bibliographic Data
Effective environmental communication is essential for building capacity for sustainable decision‐making and fostering climate action, particularly in diverse community settings. Our study, conducted in Palawan, Philippines, implements a co‐created communication strategy developed in collaboration with local fisherfolk, students and environmental practitioners. Using cluster analysis, we examined how 29 action prompts (APs) combining behavioural guidance with emotional engagement influenced learning, content sharing and behavioural change. APs evoking hope were the most effective in strengthening capacity building in terms of behavioural intention, motivation for learning and empowerment, while fear‐based messages heightened awareness but required clear solutions to drive action. Notably, audience‐specific responses varied: students responded more positively to emotionally engaging APs, whereas fisherfolk were more motivated by solution‐oriented messages relevant to their livelihoods. The participatory approach served as a model for sustainable partnerships, reinforcing bottom‐up engagement and strengthening community agency and knowledge‐sharing networks. These findings highlight the importance of integrating emotional engagement, especially hope‐based content with explicit behavioural recommendations tailored to audience knowledge and lived experiences. By bridging research and practice, this study offers a scalable method for developing culturally relevant communication strategies in Global South contexts. It underscores the significance of co‐creation, ongoing evaluation and tailored messaging in promoting sustainable behaviours
Capacity building · Citizen journalism · Community engagement · Participatory action research · Sustainability · Sustainable community · Climate Change Communication and Perception · Environmental Education and Sustainability · Media Influence and Health
Towards cross-cultural environmental psychology
Rational actors or rational fools
Affect and emotions as drivers of climate change perception and action
Young People’s Coping Strategies Concerning Climate Change
Hierarchical Grouping to Optimize an Objective Function
The theory of planned behavior
Predicting Responses to Climate Change Health Impact Messages From Political Ideology and Health Status
Creative (Climate) Communications
Security risks from climate change and environmental degradation
Advancing the potential impact of future scenarios by integrating psychological principles
Hope and climate change
Think global, act local? The relevance of place attachments and place identities in a climate changed world
The affect heuristic in judgments of risks and benefits
How do implementation intentions promote goal attainment? A test of component processes
Implementation intentions
Barriers perceived to engaging with climate change among the UK public and their policy implications
Fear Won't Do It
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |