Exploring the Role of Immersive Media Technologies in Environmental Communication
A Case Study of Underwater Earth Projects
Bibliographic Data
| ID | 7153334 |
|---|---|
| Authors | Yibo Yang (0000-0002-4625-3367, National University of Malaysia), Shahrul Nazmi Sannusi (0000-0002-4607-6903, National University of Malaysia, corresponding author), Ammar Redza Ahmad Rizal (0000-0002-0827-5901, National University of Malaysia) |
| Year | 2025 |
| Volume | 19 |
| Issue | 3 |
| Pages | 432-448 |
| Publication date | 2025-04-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Environmental Communication (JOURNAL) |
| Journal identifiers | ISSN: 1752-4032 • E-ISSN: 1752-4040 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/17524032.2024.2420785 |
| OpenAlex | W4403904643 |
| Language | EN |
| References cited | 53 |
In the field of environmental communication, immersive media have become powerful tools for engaging audiences and promoting deeper connections with the natural world. This article investigates the role of immersive technologies in environmental communication through a case study of the Underwater Earth project. Employing a thematic analysis approach, the study examines the use of immersive technologies as the medium for conveying environmental messages, including narrative techniques, visual elements, interactive features, and user engagement strategies. The study also highlights the importance of user experiences when creating impactful environmental narratives in virtual environments. The implications of this research extend to environmental experts, communication practitioners, and technology developers who are seeking to leverage immersive technologies for environmental advocacy and education. By understanding the strengths and limitations of immersive technologies as an environmental communication medium, practitioners can use these insights to create more compelling immersive experiences that inspire management and promote sustainability in an increasingly digital world
Astrobiology · Environmental communication · Human–computer interaction · Immersive technology · Physics · Political science · Public relations · Underwater · Virtual reality · Climate Change Communication and Perception · Computer Science · Geology · Oceanography
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| Highly cited | No |
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