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Is Ornamentation a Universal Human Preference? Cross-Cultural and Developmental Evidence From Scotland, Pakistan, and Papua

Bibliographic Data

ID7154113
AuthorsP Sorokowski (0000-0001-9225-9965, University of Wrocław), Jerzy Luty (0000-0002-2254-9526, University of Wrocław), Wiktoria Jdryczka (0000-0002-6901-3251, University of Wrocław), Michal Mikolaj Stefanczyk (0000-0003-4198-4512, University of Wrocław, corresponding author)
Year2025
Volume23
Issue4
Pages14747049251388596-14747049251388596
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEvolutionary Psychology (JOURNAL)
Journal identifiersISSN: 1474-7049 • E-ISSN: 1474-7049
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/14747049251388596
PMID41236829
OpenAlexW4416212220
LanguageEN
References cited31

Ornamentation is a widespread feature of human material culture, yet its preference varies across societies. We tested the hypothesis that variation in ornamentation preference correlates with socioecological factors, comparing 215 parent–child dyads from three societies differing in WEIRD characteristics: Scotland, Pakistan, and Papua New Guinea. We found that less WEIRD societies exhibit stronger preferences for ornamentation, consistent with adaptive socioecological influences on aesthetic valuation. Moreover, a decline in ornamentation preference with age was observed only in the Western sample, suggesting cultural suppression of ornamentation across development. These findings support the view that children's aesthetic preferences may more closely reflect evolved, foundational biases toward ornamentation, which are subsequently modulated by cultural context. Investigating such developmental trajectories is crucial to understanding the biological basis and evolutionary origins of human aesthetic preferences

Biological evolution · Evolutionary psychology · Human evolution · New guinea · Preference · Aesthetic Perception and Analysis · Evolutionary Psychology and Human Behavior · Primate Behavior and Ecology

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