She’s everything
Feminism and the Barbie movie
Bibliographic Data
| ID | 7154269 |
|---|---|
| Authors | Alicia Byrnes (0000-0002-1889-9275, The University of Melbourne), Janice Loreck (0000-0001-7275-8900, The University of Melbourne), Nonie May (0000-0002-3534-4730, The University of Melbourne, corresponding author) |
| Year | 2025 |
| Volume | 25 |
| Issue | 3 |
| Pages | 760-766 |
| Publication date | 2025-04-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Feminist Media Studies (JOURNAL) |
| Journal identifiers | ISSN: 1468-0777 • E-ISSN: 1471-5902 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14680777.2024.2381254 |
| OpenAlex | W4400896361 |
| Language | EN |
| Citations received | 6 |
| References cited | 5 |
Hyped, discussed, and anticipated: Barbie is surely the film of the year. Even before its premiere at the height of the summer blockbuster season, the Barbie movie had achieved a level of public celebration and saturation that is uncommon in twenty-first century media culture. Today, buy-in for Barbie can still be witnessed in the proliferation of online memes, cross-promotions official and unofficial, and huge box-office profits. Barbie is also significant for being the highest-grossing feature film by a single woman director, an important achievement given Hollywood’s marginalization of women in directorial roles, and the film has also been explicitly described as a feminist movie by its producer and star Margot Robbie and director Greta Gerwig. As Gerwig explains, “It’s feminist in a way that includes everyone.”Footnote1This introduction posits Barbie as both a landmark film and a way of measuring feminism’s place in popular discourse. The authors consider whether Barbie is the best evidence yet of the popularity of fourth-wave feminism in integrating feminist discourse into the mainstream, or simply another co-optation of feminist ideas. They also investigate the film’s negotiation of issues affecting contemporary women, including the cultural meanings of femininity, women’s aspirations and limitations, intersectionality, and the manosphere
Advertising · Aesthetics · Art · Business · Feminism · Media studies · Sociology · Visual arts · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising
| Unique citing works | 6 |
|---|---|
| Citations per year | 6 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |