From trivial to professional

Changes in Chinese media images of female scientists

Datos Bibliográficos

ID7154308
AutoresYang Li (0000-0002-2835-6661, University of Shanghai for Science and Technology), Zheng Yang (0000-0003-4275-0590, Soochow University, autor de correspondencia), Chen Luo (0000-0002-9736-0533, Wuhan University)
Año2025
Volumen25
Número5
Páginas1080-1098
Fecha de publicación2025-07-04
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaFeminist Media Studies (JOURNAL)
Identificadores de la revistaISSN: 1468-0777 • E-ISSN: 1471-5902
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14680777.2024.2338415
OpenAlexW4393947460
IdiomaEN
Citas recibidas1
Referencias citadas68

Media image has an important impact on professional females’ social credibility, self-cognition, working attitude and continuing development. This study explores the media image of female scientists as presented or shaped by the Chinese mass media in the past 15 years using content analysis and word frequency analysis of 124 media reports about young female Chinese scientist award winners. It analyses the media’s approach to presenting the image of female scientists, their gender and their social role. The results demonstrate that with the continuous opening up and integration of social culture, the Chinese media has paid less attention to the appearance and personalities of female scientists, as well as various gender stereotypes, including conflicts between family and professional roles. China’s mass media has consistently been concerned with female scientists’ professional competitiveness, while other aspects have been less commonly reported. Generally, the image of Chinese female scientists in the media has gone through a development process from trivial and non-professional attributes to professional competencies

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