Queer Media from the Global South
The Emerging Girls Love (GL) Media Industry of Southeast Asia
Bibliographic Data
| ID | 7154309 |
|---|---|
| Authors | Eva Cheuk-Yin Li (0000-0003-3076-3386, Lancaster University, corresponding author), Ka-Wei Pang (0000-0003-3449-1875, Chinese University of Hong Kong) |
| Year | 2025 |
| Volume | 25 |
| Issue | 5 |
| Pages | 1327-1333 |
| Publication date | 2025-07-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Feminist Media Studies (JOURNAL) |
| Journal identifiers | ISSN: 1468-0777 • E-ISSN: 1471-5902 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14680777.2024.2433564 |
| OpenAlex | W4404850238 |
| Language | EN |
| Citations received | 3 |
| References cited | 4 |
This article examines the recent rise of Girls Love (GL) media featuring women’s same-sex romance, produced in Thailand. While Boys Love (BL) media has gained mainstream attention since the mid-2010s, GL has received less industrial and scholarly attention. Despite Thailand’s relatively long history of producing BL television series for the global audience, its first GL series, GAP (Thai: ทฤษฎีสีชมพู, “Pink Theory”) premiered only in 2022. The success of GAP has sparked an increase in GL productions and the formation of a transnational fandom largely consisting of queer women. In 2023, two GL series aired. By August 2024, eight full-length series and two mini-series had aired and finished, with several a few more currently ongoing. Through a preliminary discourse analysis of the GL series broadcast by August 2024 and media interviews of creators, this article explores how the GL media industry charts a new path in queer media, despite its commercial underpinning and references to the production and marketing practices of BL
Advertising · Business · Ethnology · Media Industry · Media studies · Political science · Public relations · Queer · Sociology · Southeast asia · Asian Culture and Media Studies · Gender Studies
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |