Thai-fusion popular feminism

The beginning of #DontTellMeHowToDress on Instagram

Bibliographic Data

ID7154362
AuthorsChalisa Chintrakarn (0000-0002-7751-1904, University of Birmingham, corresponding author)
Year2025
Volume25
Issue4
Pages934-951
Publication date2025-05-19
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFeminist Media Studies (JOURNAL)
Journal identifiersISSN: 1468-0777 • E-ISSN: 1471-5902
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14680777.2024.2329964
OpenAlexW4393944017
LanguageEN
Citations received2
References cited42

The campaign #DontTellMeHowToDress opposed the assumption that dressing provocatively invokes sexual violence.Feminism has reemerged in digital culture, yet, to date, this landscape has been found primarily in Anglo-American and European contexts.This article investigates how feminism enacted itself in the Thai context through the expressions of #DontTellMeHowToDress by female influencers and celebrities.I conducted a discourse analysis of over 100 Instagram posts shared by influencers and celebrities around the start of the campaign.The results foreground the importance of digital technologies for offering relatively young Thais, who generally hold more progressive views about society, a platform for voicing their concerns and leading to a societal change.However, the feminism presented by this campaign advocated clothing-related propriety, a Thai conservative component re-entrenching patriarchy.The posts also illustrated an array of exclusionary characteristics in Thailand, having reproduced Thai hegemonic beauty ideals that are associated with not only overall slender and sexy styles, but also Anglo-European and East Asian standards.Additionally, this campaign monetised feminism via both self-and brand/service promotions.In short, #DontTellMeHowToDress represented "Thai-fusion popular feminism" that constituted an amalgam of Thai and Anglo-American and European discourses

Art · Feminism · Political science · Sociology · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · Sex work and related issues