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A public orgy of misogyny

Gender, power, media, and legal spectacle in Depp v Heard

Bibliographic Data

ID7154381
AuthorsCamilla Nelson (0000-0001-6281-8607, The University of Notre Dame Australia, corresponding author)
Year2025
Volume25
Issue2
Pages233-249
Publication date2025-02-17
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFeminist Media Studies (JOURNAL)
Journal identifiersISSN: 1468-0777 • E-ISSN: 1471-5902
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14680777.2024.2304225
OpenAlexW4391223056
LanguageEN
Citations received7
References cited14

Possibly no other media event has given rise to the widespread ridiculing of domestic violence as the livestreaming of Johnny Depp’s defamation action against his former wife Amber Heard. This article analyses the social media commentary surrounding a Tik Tok released by the Milani cosmetic company, which used the attacks on Heard as an advertising opportunity. The paper contextualises Milani’s intervention in the case within the wider social media commentary targeting Heard’s makeup and appearance and maps its aftermath in the emergence of a cross-platform hashtag #BruiseKit that generated a series of viral posts and videos featuring young women painting fake bruises on their faces. It concludes that the largescale diffusion of reactionary gender ideologies evidenced in the media data was partly shaped by commercial interests and platform incentives, but not—for the most part—driven by formal political actors. Rather, misogyny was commodified. It was produced and consumed as a form of entertainment

Media studies · Physics · Political science · Sociology · Spectacle · Law · Law in Society and Culture · Law, Rights, and Freedoms · Psychology · Sex work and related issues

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Unique citing works7
Citations per year7
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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