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Resumo

The present paper is an attempt to explore the entrepreneurship movement in North Eastern Region of India based on the primary data collected from the remote areas of Manipur. It also tries to highlight the importance and role played by the socio-cultural factors and its dimension in the process of motivating the rural people in region, the origin of market, origin and concept of currency and use of money, myth associated with the concept of earning and hospitality given to the customers, etc. The paper reflects the ground realities of how the cultural sentiment of the region are related with the spirit of entrepreneurship in developing their entrepreneurial activities as an option or an alternative way to eke out from poverty and various economic problems for sustaining their livelihood.

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