Understanding Chinese Consumers' Participation in Automobile Recalls for Environmental Defects

Applying the Protective Action Decision Model and Norm Activation Model

Datos Bibliográficos

ID7158936
AutoresRuiju Yang (School of Accounting Nanjing Audit University Nanjing Jiangsu China), Yan Zhang (0000-0001-8460-2671, School of Finance Shandong University of Finance and Economics Jinan Shandong China), Hong Huang (0000-0001-6428-1364, School of Business Administration Anhui University of Finance and Economics Bengbu Anhui China)
Año2025
Volumen33
Número3
Fecha de publicación2025-09-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Contingencies and Crisis Management (JOURNAL)
Identificadores de la revistaISSN: 0966-0879 • E-ISSN: 1468-5973
EditorialWiley (PUBLISHER • GB)
DOI10.1111/1468-5973.70079
IdiomaEN
Referencias citadas61

Automobile recalls for environmental defects (ARED) are proposed as an environmental policy in China to address automobile emission pollution by repairing environmental defects. Given the critical role of consumer engagement in achieving a high rate of recall completion, understanding consumer behavioural responses to ARED becomes paramount for policy efficacy. This study constructs a theoretical framework by integrating the Protective Action Decision Model (PADM) and the Norm Activation Model (NAM) to elucidate the psychological decision‐making mechanisms underlying consumer participation in ARED. This study also incorporates self‐efficacy as a moderating variable to examine differences in consumers' behavioural responses between high and low self‐efficacy groups. Using 1080 survey responses in China, structural equation models were employed to quantify the impacts of the proposed determinants on consumers' participation intention. The main results shows that personal norms, awareness of consequences, ascription of responsibility, and automobile emission knowledge significantly enhance consumers' participation intention. Personal norms are shaped by awareness of consequences, while both awareness of consequences and ascription of responsibility are influenced by risk perception and automobile emission knowledge. Moreover, the multi‐group path analysis reveals that these relationships vary across different levels of self‐efficacy. This study advances the theoretical understanding of consumers' participation intention, and offers valuable insights for regulators and firms in optimising recall communication and implementation strategies