Empowering HER
Harnessing the Power of Ideological Value Fit and Leadership Diversity in Female Talent Acquisition
Bibliographic Data
| ID | 7159706 |
|---|---|
| Authors | Alei Fan (0000-0003-4355-1120, Purdue University, West Lafayette, IN, USA, corresponding author), Laurie Wu (0000-0001-9257-3911, Temple University, Philadelphia, PA, USA), Ceridwyn King (0000-0002-4538-3100, Purdue University, West Lafayette, IN, USA), Anna S Mattila (0000-0001-8872-5521, The Pennsylvania State University, University Park, PA, USA) |
| Year | 2025 |
| Volume | 49 |
| Issue | 8 |
| Pages | 1384-1396 |
| Publication date | 2025-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Hospitality & Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1096-3480 • E-ISSN: 1557-7554 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/10963480251319974 |
| OpenAlex | W4406956379 |
| Language | EN |
| Citations received | 2 |
| References cited | 64 |
Drawing on brand activism and organizational identification, this research demonstrates the critical role value fit and leadership diversity play in connecting female employees with hospitality companies. Two studies explored the theoretical propositions that a company’s value statement, reflecting its ideological values (i.e., pro-life vs. pro-choice) and related strategies (i.e., brand activism, leadership diversity), can enhance female employees’ responses to the company via a value fit mechanism. Study results demonstrate that prospective female employees are more willing to work and promote positive word-of-mouth for companies endorsing the same ideological values because of value fit, and further reveal women’s general preference for highly diverse leadership across ideological stances. This research contributes to women’s issues in hospitality and tourism research and sheds new light on brand activism. Our findings highlight the influence of corporate ideological values and leadership diversity and the impact of such value expressions in attracting and retaining like-minded female employees
Business · Ideology · Political science · Politics · Sociology · Computer Science · Human Resource and Talent Management · Marketing
Identity-based consumer behavior
Brands Taking a Stand
The end of the end of ideology.
Gender differences in Hong Kong adolescent consumers' green purchasing behavior
Signaling Theory
Smashing Glass in Hospitality
The Improvement of Women’s Entrepreneurial Competence in Rural Tourism
Gender Wage Gap in Hospitality
Economics and Identity
Gendered Impacts of Covid-19 in Asia and the Pacific
Pro-choice and Pro-life Are Not Enough
Tourism workforce research
Gender-blind marketing
Corporate wokeness
Human resources in tourism
Hotel work-family support policies and employees' needs, concerns and Challenges—The Case of Working Mothers’ maternity leave experience
Creating feelings of inclusion in adventure tourism
On the bright side of motherhood—A mixed method enquiry
Humanising migrant women’s work
Women in tourism
Identity-based motivation
Tourism gender research
Possessions and the Extended Self
It's Good to Be Different
When Identity Marketing Backfires
Getting Liberals and Conservatives to Go Green
Donation Behavior toward In-Groups and Out-Groups
Where Consumers Diverge from Others
Self-Construal, Reference Groups, and Brand Meaning
Truth and Method
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |