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Framing Motives and Objectives

Which Frames Increase US Public Support for Defending Taiwan

Bibliographic Data

ID7168263
AuthorsChung-Li Wu (0000-0002-4741-3289, Institute of Political Science Academia Sinica Taipei Taiwan, corresponding author), Alex Min-Wei Lin (0000-0002-9020-8598, Department of Public Administration National Chengchi University Taipei Taiwan)
Year2026
Volume107
Issue1
Publication date2026-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Science Quarterly (JOURNAL)
Journal identifiersISSN: 0038-4941 • E-ISSN: 1540-6237
PublisherWiley (PUBLISHER • GB)
DOI10.1111/ssqu.70126
OpenAlexW7123367765
LanguageEN
References cited27

Objective Recent opinion surveys show that a majority of Americans support providing military aid—but not US troops—to Taiwan in the event of a Chinese invasion. However, what motivates American public support for committing US forces to the island's defense? Methods Through a randomized online survey experiment with 3054 US adults, this study investigates the basic motivations driving this support—that is, (a) the extent to which the US incentives for assisting Taiwan are driven by self‐interest or altruism and (b) the degree to which US foreign policy objectives for defending Taiwan are abstract or concrete. Results The results indicate a modest but significant increase in support for intervention when respondents were presented with frames that emphasized self‐interest and concrete objectives (e.g., tangible economic and technological benefits), whereas appeals to altruism produced weaker effects. Conclusion These findings show the detectable and robust effects of self‐interest frames, particularly given rising public war‐weariness and shifting US foreign policy priorities

Altruism (biology) · Framing (construction) · Framing effect · Incentive · Intervention (counseling) · Public opinion · Public policy · Public support · International Relations and Foreign Policy · Public Relations and Crisis Communication · Social and Intergroup Psychology

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