Navigating coopetition

A multiple case study of AI and data‐driven strategies in the digital platform economy

Bibliographic Data

ID7169261
AuthorsQiang Ma (0000-0002-3428-8140, School of Ya Tai Business Administration Jilin University of Finance and Economics Changchun China), Hong Chen (0000-0002-9771-6464, Indiana University East Richmond Indiana USA), Shuo Tian (0000-0002-4864-8733, School of Business and Management Jilin University Changchun China, corresponding author), Huishuang Su (0000-0003-4174-0411, School of Ya Tai Business Administration Jilin University of Finance and Economics Changchun China), Wei Zhong (0000-0002-4157-3097, School of Ya Tai Business Administration Jilin University of Finance and Economics Changchun China), Ying Wang (0000-0003-3126-1134, School of Ya Tai Business Administration Jilin University of Finance and Economics Changchun China)
Year2025
Volume42
Issue4
Pages1043-1060
Publication date2025-07-01
Open AccessYes
TypeARTICLE
VenueSystems Research and Behavioral Science (JOURNAL)
Journal identifiersISSN: 1092-7026 • E-ISSN: 1099-1743
PublisherWiley (PUBLISHER • GB)
DOI10.1002/sres.3067
OpenAlexW4401789043
LanguageEN
Citations received1
References cited49

The convergence of emerging technologies like cloud computing, artificial intelligence (AI), and 5G is catalysing the Fourth Industrial Revolution and driving a paradigm shift toward the rapidly growing digital platform economy. However, the complex coopetition dynamics among AI‐powered and data‐driven digital platforms challenge traditional resource‐based theories in explaining this phenomenon. This multiple case study investigates the coopetitive tactics adopted by digital platform companies when navigating different coopetition situations through the lens of data and AI resources. Eight propositions are developed linking the allocation and application tendencies of data resources to the coopetitive tactics employed by platforms across four coopetition situations. The findings reveal how the unique attributes of data and AI resources influence digital platforms' coopetitive strategy implementation in complex network environments and how companies can strategically combine cooperation and competition when leveraging AI technologies and big data resources on digital platforms

Big data · Cloud computing · Coopetition · Data mining · Data science · Digital economy · Economics · Knowledge management · Through-the-lens metering · World Wide Web · Business Strategy and Innovation · Computer Science · Engineering · Ecology

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