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Reading Kristi Yamaguchi

Media, Multiculturalism, and the Double Process of Racialization

Bibliographic Data

ID7170667
AuthorsJae Chul Seo (0000-0003-2024-8049, Pukyong National University), Donghyung Kim (Loughborough University), Jin Cheng-zhu (Yanbian University), Chengzhu Jin (Physical Education College, Yanbian University), Chanwoo Park (0000-0003-3303-7398, Seoul National University, corresponding author)
Year2025
Volume42
Issue6
Pages646-665
Publication date2025-05-03
Open AccessNo
TypeARTICLE
VenueThe International Journal of the History of Sport (JOURNAL)
Journal identifiersISSN: 0952-3367 • E-ISSN: 1743-9035
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09523367.2025.2532845
OpenAlexW4412500089
LanguageEN
Citations received1

This study offers a critical discourse analysis of how U.S. mainstream media constructed the public image of Kristi Yamaguchi, the first Asian American woman to win Olympic gold in the Winter Games. Employing Anne-Marie Fortier’s notion of the ‘politics of pride’ and David Theo Goldberg’s theory of racial governance, the paper examines the dual process of de-racialization and re-racialization that shaped Yamaguchi’s mediated identity. Her racial difference was alternately neutralized and re-inscribed in symbolic terms, positioning her both as a model minority and a multicultural icon. Focusing on media coverage during the peak of her competitive career, the analysis reveals how Yamaguchi’s public persona became a discursive site for managing racial ambivalence, national pride, and cultural belonging. This research contributes to critical sport studies and Asian American cultural criticism by interrogating the representational labor imposed on racialized athletes within neoliberal multiculturalism

Linguistics · Multiculturalism · Psychoanalysis · Racialization · Sociology · Asian Culture and Media Studies · Gender Studies · Philosophy · Psychology

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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