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Cultural Differences in Thinking Outside of Box

The Influence of Context‐Independent Versus Context‐Dependent Thinking Styles on Creative Task Performance

Dados Bibliográficos

ID7170757
AutoresWenxia Guo (0000-0002-0614-9784, Acadia University F.C. Manning School of Business Wolfville Nova Scotia Canada, autor correspondente), Etayankara Muralidharan (0000-0001-7985-3089, School of Business MacEwan University Edmonton Alberta Canada), Saurav Pathak (0009-0002-8137-2270, Raymond A. Mason School of Business William and Mary Williamsburg Virginia USA)
Ano2025
Volume59
Fascículo2
Data de publicação2025-06-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoThe Journal of Creative Behavior (JOURNAL)
Identificadores do periódicoISSN: 0022-0175 • E-ISSN: 2162-6057
EditoraWiley (PUBLISHER • GB)
DOI10.1002/jocb.70017
OpenAlexW4409229514
IdiomaEN
Referências citadas77

Previous research has examined cross‐cultural influences on creative performance. Findings of this line of inquiry are, however, not consistent. While some scholars suggest that individuals from Western cultures, who tend to apply context‐independent thinking styles, produce more novel ideas given a cognitive task than individuals from Eastern cultures, who tend to apply context‐dependent thinking styles, others do not find such differences. Our research attempts to explore this dilemma and identify conditions that drive cross‐cultural differences in creativity. Overall, our findings suggest that cross‐cultural differences in creativity exist, but they may be contingent on the nature of the cognitive tasks that may restrict individuals' cognitive flexibility. In particular, the current research shows that the more the cognitive tasks fit individual differences (context‐independent vs. context‐dependent thinking styles), the better the task performance

Archaeology · Cognition · Cognitive psychology · Cognitive style · Context (archaeology) · Creative thinking · Creativity · Geography · Task (project management) · Creativity in Education and Neuroscience · Cultural Differences and Values · Engineering · International Student and Expatriate Challenges · Psychology · Social Psychology

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