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Social media and financial decisions

The influence of socio‐demographics and financial literacy

Bibliographic Data

ID7202663
AuthorsHazar Altınbaş (0000-0001-8160-0611, Economics and Finance Department Fenerbahce University Istanbul Turkey, corresponding author)
Year2026
Volume54
Issue3
Publication date2026-01-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFamily and Consumer Sciences Research Journal (JOURNAL)
Journal identifiersISSN: 1077-727X • E-ISSN: 1552-3934
PublisherWiley (PUBLISHER • GB)
DOI10.1002/fcsr.70043
OpenAlexW7125386314
LanguageEN
References cited49

This study investigates the predictors of individuals' reliance on social media for financial decision‐making within the context of Türkiye's high‐inflation environment and the associated surge in retail investor participation. Data were collected via an online survey utilizing the OECD's financial literacy toolkit. The results indicate that gender, family structure, high‐risk asset preferences, and financial literacy predict social media usage for financial information. Specifically, males, individuals who invest in stocks or cryptocurrencies, and those with higher financial literacy demonstrate a greater propensity to access financial information on social media; conversely, households with children exhibit lower reliance on social media information

Accounting management · Asset (computer security · Context (archaeology · Financial literacy · Financial ratio · Literacy · Social media · Financial Literacy, Pension, Retirement Analysis · FinTech, Crowdfunding, Digital Finance · Impact of Technology on Adolescents

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Highly citedNo

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