Understanding the acceptance of carbon offset programs among hospitality consumers

An Application of the Extended Parallel Process Model

Datos Bibliográficos

ID7324329
AutoresJing Wang (0000-0002-7594-8539, University of Science and Technology of China), Shanyong Wang (0000-0002-0017-1745, University of Science and Technology of China, autor de correspondencia), Xingjun Ru (Hangzhou Dianzi University), Jiusong Chen (University of Science and Technology of China)
Año2023
Volumen32
Número5
Páginas943-960
Fecha de publicación2023-03-15
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Sustainable Tourism (JOURNAL)
Identificadores de la revistaISSN: 0966-9582 • E-ISSN: 1747-7646
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09669582.2023.2188149
OpenAlexW4324355016
IdiomaEN
Citas recibidas1
Referencias citadas62

Carbon offset programs are effective for the hospitality industry to achieve carbon neutrality. Understanding the acceptance of carbon offset programs among hospitality consumers is a decisive starting point and fulcrum for hotels and other lodging establishments to implement such programs. Drawing on the extended parallel process model (EPPM), this study explores the roles of objective and subjective knowledge and perceived government efficacy in hospitality consumers' acceptance of carbon offset programs. The findings of a questionnaire survey suggested that subjective and objective knowledge positively affect threat variables (perceived severity and perceived susceptibility) and efficacy variables (self-efficacy and response efficacy). Both threat and efficacy variables and perceived government efficacy exert positive and significant impacts on the acceptance of carbon offset programs. Moreover, perceived government efficacy positively moderates the relationships between efficacy variables and the acceptance of carbon offset programs but negatively moderates the relationships between threat variables and the acceptance of carbon offset programs. The findings provide practical implications for hospitality managers and policymakers to facilitate carbon offset programs and achieve carbon neutrality goals

Business · Carbon neutrality · Government (linguistics · Greenhouse gas · Hospitality · Hospitality industry · Offset (computer science · Political science · Tourism · Computer Science · Corporate Social Responsibility Reporting · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology · Ecology · Marketing