The Royal Welsh Show

Facilitating Rural Buzz

Bibliographic Data

ID7366652
AuthorsGreg Thomas (0000-0001-8887-5626, Aberystwyth University, corresponding author)
Year2016
Volume3
Issue1
Pages428-436
Publication date2016-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRegional Studies Regional Science (JOURNAL)
Journal identifiersISSN: 2168-1376 • E-ISSN: 2168-1376
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/21681376.2016.1239224
OpenAlexW2531954703
LanguageEN
Citations received4
References cited13

Agricultural shows are significant events for rural communities. Using the case study of the Royal Welsh Show, the largest event of its kind in Europe, this paper argues that agricultural shows can be seen as temporary knowledge clusters. By bringing together key rural actors, agricultural shows create temporary spaces for presentation and interaction between suppliers, producers and consumers, leading to distinct vertical and horizontal forms of knowledge exchange. Discussions take place between farmers, government and suppliers, creating trust and allowing for knowledge exchange to take place. At the same time, farmers can view and compare their stock and farming practices with that of other farmers, sharing best practice and allowing for new ideas to emerge and gain prominence in the agricultural industry. This interaction between different groups at agricultural shows creates a rural buzz, helping to maintain rural relations year round, eventually forming a community of practice

Advertising · Agriculture · Business · Geography · Government (linguistics · Knowledge management · Knowledge sharing · Marketing buzz · Political science · Public relations · Welsh · Computer Science · Cultural Industries and Urban Development · Marketing · Rural development and sustainability

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Open DOISci-HubOpen Access