Audience understandings of Aids media messages
A Discussion of Methods
Bibliographic Data
| ID | 7394103 |
|---|---|
| Authors | Jenny Kitzinger (0000-0002-2593-8033, University of Glasgow, corresponding author) |
| Year | 1990 |
| Volume | 12 |
| Issue | 3 |
| Pages | 319-335 |
| Publication date | 1990-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sociology of Health & Illness (JOURNAL) |
| Journal identifiers | ISSN: 0141-9889 • E-ISSN: 1467-9566 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1467-9566.ep11347258 |
| OpenAlex | W2010263623 |
| Language | EN |
| Citations received | 33 |
| References cited | 1 |
What do people think of the media coverage of AIDS; how do they interpret what they hear and see? This article explores the methods used on the AIDS Media Research Project to examine audience ‘readings’ of AIDS media messages. It highlights the advantages of employing a combination of questionnaires, group discussion and different group exercises and presents some preliminary findings to show how these data collection techniques can throw light on audience understandings of AIDS and the media. In particular the focus is on how such methods help to explain two areas of apparent ‘misunderstanding’: the distinction between HIV and AIDS and the risks of blood donation and lesbian sex
Advertising · Family medicine · Focus (optics · Focus group · Human immunodeficiency virus (HIV · Lesbian · Mass media · Sociology · Target audience · Gender Studies · Media Studies and Communication · Medicine · Psychology · Social Psychology
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| Unique citing works | 33 |
|---|---|
| Citations per year | 0,94 |
| Citation span | 1991 - 2024 (34) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 32 |