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Media Exposure and Political Discussion in U.S. Elections

Bibliographic Data

ID7407754
AuthorsJeffery J Mondak (0000-0002-5168-2326, University of Pittsburgh, corresponding author)
Year1995
Volume57
Issue1
Pages62-85
Publication date1995-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Journal of Politics (JOURNAL)
Journal identifiersISSN: 0022-3816 • E-ISSN: 1468-2508
PublisherUniversity of Chicago Press (PUBLISHER • US)
DOI10.2307/2960271
OpenAlexW2072100293
LanguageEN
Citations received40
References cited26

Media content and interpersonal discussion both affect mass political behavior. However, assessment of the relationship between media and discussion is complicated by the difficulty in establishing the causal order of that relationship. This article addresses the question of causality by considering whether access to newspaper coverage affects the quantity of political discussion, and whether it influences discussant effects on the vote choice. A quasi-experimental approach is introduced to pursue these questions. Results indicate that media exposure fuels political discussion, but that discussant effects on electoral choice are not influenced by the specific content of interpersonal discussion. Further, media exposure may discourage cue-based decision making and thus limit discussant effects on vote choice

Advertising · Affect (linguistics · Business · Causality (physics · Interpersonal communication · Mass media · Media coverage · Media studies · Newspaper · Order (exchange · Political communication · Political science · Politics · Public relations · Sociology · Voting · Voting behavior · Electoral Systems and Political Participation · Law · Media Influence and Politics · Psychology · Social Media and Politics · Social Psychology

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Unique citing works40
Citations per year1,33
Citation span1996 - 2022 (27)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 39

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